The Pace Gallery exhibition Robert Longo: The Weight of Hope in New York, spanned four floors of gallery space. I designed all of the exhibition branding including the printed announcement, which was hand-crafted in charcoal, a technique that was also translated to the digital materials. Navigating signage across multiple floors and exterior windows presented unique challenges, and I collaborated with the artist, fabricators, and installation teams to ensure clarity, cohesion, and a dynamic presentation of the artist’s work throughout the gallery.
