For this exhibition, I worked closely with the Pace Gallery Tokyo team to develop a fun and inviting branding system inspired by Oldenburg’s iconic large-scale sculptures. A key highlight was collaborating on the design of the Pretzel Vending Machine, where I partnered with the fabrication team to create custom vinyls and a matching box, allowing collectors to “take a Pretzel home” directly from the installation. The project emphasized playful patterns and interactive experiences, bringing the artist’s whimsical aesthetic to life across both physical and digital touchpoints.
